The Details
Business Name: Joe’s Garage and Tire
Owner: Joe and Traci T.
Location: Pleasureville, Kentucky
Joe’s Garage and Tire is a family owned and operated full-service auto repair shop.
Objectives
- Create a new logo and a WordPress website for Joe’s Garage, to enhance brand identity and online presence.
- Logo Design: Design a strong and professional logo that clearly represents the shop and can be utilized in a variety of ways.
- Web Design: Develop a website that provides important information for customers as well as improves the shop’s search engine visibility.
Design Process
Logo: For the logo design, the client gave me free resign with the entire logo concept, so after getting some input from my husband about different elements of auto repair, because I am just about clueless, I presented them with some options to get an idea of the style of logo they wanted. Once we had a solid concept, I created the logo in Adobe Illustrator. I develped a color palette of simple, bold colors, used a circular shape that will translate well to signs, tshirts, etc., and chose a simple but bold sans serif font.
Website: For the website design, I used the self-hosted WordPress platform with the Genesis Framework and a premium Studiopress theme. To meet Joe’s Garage’s specific needs, I customized the HTML and CSS of the Altitude Pro theme extensively. The homepage was designed with multiple full-width sections to display all of the relevant information within the site in one place. Instead of linking to separate pages, the navigation menu takes the visitor to the section on the page that coresponds to the menu item. I needed to immediately let the visotor know what local area Joe’s Garage services, as well as provide a list of specific services, hours, and location information. It was important to let the visitor know about the family owned and operated aspect of the business, as well as their rich history within the community, so I included a detailed bio section. Testimonials were added, as well as a contact form embedded directly into the homepage to make it easy for their customers to contact them. Using details provided by the client, I provided copywriting services throughout the site, and implemented SEO.
Results
Brand Identity: The logo is strong, clean, and unique, and clearly reflects the auto repair aspect of the business.
Website: The website compliments the logo and provides visitors the important information they need to contact Joe’s Garage and utilize their services. It offers a user-friendly experience, with one page divided into sections, and easy navigation.
Want to learn more about my services? website design | logo design | copywriting
Looks great! I love the logo!