The Details
Business Name: NorthStar Careers
Owner: Katherine Holmes
Location: Bozeman, Montana
NorthStar Careers provides job coaching services to disabled adults.
Objectives
Develop a one page website that allowed NorthStar to share their services and showcase their clients.
Design Process
Logo: Katherine provided her existing logo.
Copy: Katherine provided her website copy.
Website: For the website design, I used the self-hosted WordPress platform with the Genesis Framework and a premium Studiopress theme. To meet Katherine’s specific needs, I customized the HTML and CSS of the Genesis Child Theme theme extensively. Drawing inspiration from the business name and existing NorthStar Careers logo, I chose a night sky background for the header and footer of the page, and bold and bright blue and green earthy shades for the middle widget sections. I balanced this with lots of white space, and added gold stars in the star employer section to tie in the star theme. A YouTube video featuring a NorthStar employee and a list of NorthStar’s services were embedded above the fold to draw interest, and per the client’s reqest, a basic image gallery that can be updated was added to the middle of the page. I also implemented basic SEO throughout the homepage.
Results
The website has one user-friendly page, with the focus on the services provided by NorthStar, and highlighting it’s amazing clients and owner.
Feedback
Katherine said, “Throne Design and Media created my business website, and I could not be more pleased with the result. It looks professional, creative, and inviting. Highly recommend.”
Want to learn more about my services? website design | logo design | copywriting
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