Building a strong brand is essential for the success of any business. However, starting a business can be a daunting task and and small business owners often make common branding mistakes that can hinder their growth. Read below to find out what some of those mistakes are, and how you can avoid them to ensure…
Continue ReadingBusiness
Build Your Dream Business: Key Tips for Staying Positive and Focused
Starting your own business is an exciting and challenging journey. As someone who has started a handful of businesses over the years, I’ve experienced both successes, and failures. I’ve sold custom t-shirts, made diaper cakes, was a portrait photographer, sold wellness products, did graphic design and website development, and am now a freelance copywriter and…
Continue Reading10 Steps You Should Take to Identify Your Target Audience
Without a target audience, you can often feel like you’re speaking to an empty room. Identifying your ideal customer is a crucial step in developing an effective business plan. It allows you to create messages that resonate with the right people, increasing the chances of capturing their attention and engaging them in the way that…
Continue Reading